Music CRM
Remember every fan and industry relationship.
Malt remembers who engaged, which artist brought them in, what permission they gave, and what happened next—so campaign attention becomes a relationship your team can activate again.
01 · One identity
Count the person once. Preserve every artist relationship.
A contact exists once at the workspace level, then carries distinct fan or industry relationships with the relevant artists. The database stays clean without flattening the context.
- AWorkspace-level identity by email
- BFan and industry relationship types
- CArtist-specific notes and history
02 · First-party context
Know where the relationship came from.
Consent and campaign source live with the capture event, while engagement and value accumulate on the artist relationship. Malt connects the event to the person without confusing the two.
- AConsent-aware capture records
- BCampaign and UTM attribution
- CEmail engagement and purchase context
03 · Activation
Reach the right audience on the next release.
Use the relationship history to build segments, send targeted communication, and understand which campaigns create reachable fans rather than temporary activity.
- AArtist and behavior-based segments
- BScheduled email campaigns
- COwned fan growth over rented streaming signals