Keep the roster in one workspace
Move between artists without rebuilding the stack or losing the context attached to each release.
Spend less time rebuilding campaigns. More time moving the music forward.
Malt turns your catalog into EPKs and campaign pages, captures fan and industry contacts, and automates the follow-up—so every release starts further ahead.
30 minutes. We’ll prepare one of your artists before the call.
Sample workspace · Malt campaigns
Product view
Your artists earn the attention. You should own the relationship.
Every release sends fans through platforms your team cannot reach them from directly. When campaign pages, contacts, email, and results live in separate tools, the effort accumulates—but the audience intelligence does not.
The relationship disappears
Fans stream, click, and scroll on platforms that rarely give your team a direct way to reach them again.
The work repeats
Pages are rebuilt, assets are chased, lists are moved, and follow-up is scheduled from scratch for every artist.
Automate the repeatable work behind every release.
Build once from your catalog, then let Malt coordinate the pages, relationship data, and follow-up that keep each campaign moving.
Automate the repeatable work behind every release.
Build once from your catalog, then let Malt coordinate the pages, relationship data, and follow-up that keep each campaign moving.
01
Catalog & Assets
Artist identity, releases, audio, artwork, and press materials become the source—not another folder to hunt through.
Catalog and media library
One source
Then the next release starts with more context than the last.
A real press kit. Already in the world.
Victor Sebastian’s Malt EPK brings the release, press copy, photography, biography, links, materials, and team contact into one professional destination.
Open Victor Sebastian’s live EPK
Press kit · Copenhagen
Victor Sebastian
Press release
Music · Gallery · Biography · MaterialsVictor Sebastian Turns Modern Dating Into Tragicomedy On New Single “Soulmates”
One system across every artist and release.
Malt gives independent labels the leverage of an internal marketing platform without adding another specialist tool for every job.
Create from a shared source
Catalog, artwork, audio, press materials, pages, and campaigns stay connected to the artist they belong to.
Remember every relationship
Fan and industry contacts keep their source, consent, behavior, and artist history beyond one campaign.
Follow up while the moment is live
Schedule release communication from the same system that captured the relationship in the first place.
The questions labels ask first.
Clear answers, before the call. If something is missing, bring it to the personalized demo.
What is a music marketing CRM?
A music marketing CRM remembers the people behind campaign activity—not just anonymous clicks. Malt keeps permissioned fan and industry contacts, their artist relationships, their sources, and their engagement history in the same system that runs the campaign.
How is Malt different from smart-link and email tools?
Smart-link tools such as Linkfire and Feature.fm route traffic. Email tools such as Mailchimp send messages. Malt connects the campaign surface, the relationship captured there, the follow-up, and the history that carries into the next release.
Do we own our fan and industry contact data?
Yes. Contacts collected or imported into your workspace remain your first-party relationship data. You control the list, the consent record, and the communication history, and you can export your contacts as CSV.
What can Malt create from an artist's catalog?
Malt turns artist and release information into production EPKs, release pages, link-in-bio pages, and trackable campaign links. The same catalog, audio, artwork, and press materials stay available across those surfaces.
How does the personalized demo work?
Send us one priority artist and, if available, a current or upcoming release. We prepare as much of that artist's Malt workspace and draft EPK as the available material allows, then spend about 20 minutes walking through it and 10 minutes on your questions.
Who is Malt for—labels, managers, agencies, or artists?
Malt is built first for independent labels managing a roster. Artist managers and music-marketing agencies use the same multi-artist workspace, while independent artists can start through the self-serve artist path.
What does Malt cost?
Malt is currently onboarding a small number of paid Founding Label Partners. During this phase, pricing is shaped around each label's roster and workflow. Individual artists have separate self-serve options on the artist page.
Become a founding label partner.
We’re opening Malt to 5–10 independent labels. Work directly with the founder to shape the platform around your roster, release workflow, and the outcomes your team needs to own.
- Personalized setup around your roster and priority release
- Direct founder access for onboarding and support
- Meaningful input into Malt's label roadmap
Paid founding cohort. Terms shaped together.